Top 5 Beauty Retail Apps on iOS in Ghana: Q4 2022 Performance

During the fourth quarter of 2022, the top beauty retail apps on the iOS platform in Ghana exhibited diverse trends in downloads, revenue, and active user metrics. Here’s a detailed look at the performance of the leading five applications: Yobe, Nykaa – Makeup/Beauty Shopping, Nice one | نايس ون, ЛЭТУАЛЬ: духи, парфюм, цветы, and 7/24 Perfumes Shopping App.

Yobe experienced a varied trend in weekly downloads, peaking at 22 downloads in the week of October 24. The app saw fluctuations with a notable increase in mid-November to 12 downloads per week before tapering down to 3 downloads in early December.

For Nykaa – Makeup/Beauty Shopping, weekly downloads remained relatively low throughout the quarter, with a sudden increase to 13 downloads in the week of December 5. Active user numbers reached 23 in the same week and slightly decreased to 20 the following week.

Nice one | نايس ون demonstrated a similar pattern with modest weekly downloads. The app peaked at 7 downloads in the week of November 21 and maintained a steady download rate around 4-6 downloads in other weeks.

The app ЛЭТУАЛЬ: духи, парфюм, цветы showed low but consistent weekly downloads, with the highest being 4 downloads in the week of December 26. Other weeks saw minor fluctuations, generally staying around 2-3 downloads.

Lastly, 7/24 Perfumes Shopping App had minimal download activity, peaking at 4 downloads in the week of November 7. The app maintained a low download rate, averaging 1-3 downloads per week for the rest of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.